Music vidoes are very important to the music indusrty. First, the cable channel: Music Television (MTV) garnered their initial success through broadcasting music viddeos. This television channel diversified their selection since, but relied the success of the company soley on music videos in their debut. Second, music creates a relationship between the artist and the audience. The lyrics create an emotional appeal, and the audience feels a connection with the artist. Music vidoes allow the artist to visuaize and promote an emotional appeal with the audience. Vidoes are used to advertise the artist, but can also be used to promote other items: merchandise, clothing, ect. The continuing technological advances have limited the role of music vidoes; however, they are still relevant. Media devices may consume a portion of the audience, but loyal customers will continue to look for vidoes of their desired artist. Music videos will never dominate as they did in pat years, but the consumer will never allow the service to become extinct.