First, the increasing access to cable and satellite television produced a direct threat to the programming dominance the three networks had enjoyed since television becoming a mass medium. MTV was added as a cable channel in 1981, and showed its first music video “Video Killed the Radio Star.” Music television has dramatically changed the way music is promoted, and has introduced new innovative programs such as: The Real World, Jackass, and The Osbournes. Since the introduction of MTV, critics claim that there is a large emphasis on the actual video, and not the quality of the music. However, the music-video format has been successful, and various other music channels devoted to a specific genre have emerged. MTV was a pioneer in a sea of change in the programming industry. Initially, network television followed a limited, one-size fits all approach. However, cable or satellite television introduced a fragmented and specialized programming approach. Channels devoted to travel, food, cars are now common on cable or satellite television. In conclusion, music television has changed the way music is promoted. An artist’s success is no longer based on the music produced. Instead, quality is measured by a combination of music and video. Therefore, MTV, or music television controls how an artist is promoted and the success rate. This promotion is dictated by the artist’s overall presentation of their product: music, video, ect.