Chapter 4: How do newspapers serve the community?

Newspapers are typically printed daily or weekly. On average, a newspaper in the United States consists of 60% advertising, and 40% editorial content. The most significant function of the newspaper is surveillance, or to inform the public of important events occurring. Newspapers have served the community for generations, but are bounded by geographic, political, cultural, and economic borders. They tend to provide coverage or information to local communities by monitoring local government, law enforcement, business, religion, education, the arts, and other area institutions. In addition, they serve as a legal record of public communications in their communities, running obituaries and various legal announcements. Despite the service to local communities, newspapers are also beneficial to the economic infrastructure of a community. They carry extensive advertising for local products, services, and businesses with local interests and markets. Also, newspapers maintain an active community. Articles encourage citizens to participate in certain events or organizations, and persuade them to try new products or services being displayed by local businesses. Local sports promote involvement in area teams and, in theory, benefit the economy through activity within the community. About two-thirds, or 65% of the cost of producing a newspaper goes into printing and distribution. Only a third; or 35% goes into the creation of the news, or reporter’s salaries. That said, the newspaper does serve the people, and not the producers. There is profit in the production of newspapers; however, the general function or purpose is surveillance: or, to inform the public of important events taking place. In conclusion, the newspaper’s general function is to serve the community. The local economy is dependent upon an active community. Without a newspaper, citizens remained uninformed and inactive to the events and services available to them. No activity within a community produces a “dead” local economy; which, create lingering symptoms of an unhealthy community.

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4 Responses to Chapter 4: How do newspapers serve the community?

  1. Mitch Bailey says:

    Before reading and publishing this blog post, I had forgotten the importance of the newspaper. Technology tends to shadow “outdated” sources of news, but the newspaper remains as an item of economic health. Therefore, a source that continues to serve the community.

    • The newspaper has and hopefully will continue to be a great source for information. Do you think that the newspaper will at some point stop being made? If it does ever stop being made, will the internet be the only source for news? Or do you think that there will always be something that is done in print?

  2. wrightwing13 says:

    I think that the printed newspaper is a great way to spread economic help and to promote business and relay news. I also believe that the internet accomplishes the task of relaying information and news to the public more efficiently because of how accessible internet information is today. However I do not think the newspaper will ever stop being printed because of the action of reading the actual printed material on the paper. This action is what many newspaper reading enthusiasts crave over the online based news. The simple action of reading a paper that is tangible and ” in their face” will always be the preference of many news readers. Do you think that online based newspaper companies will ever dissolve their operations because the newspaper industry is successful?

  3. mcfowler2 says:

    I agree that newspaper is a great source of information. Obviously, based on the sheer page volume and font of the type, there is a lot of good, solid information printed each edition (either daily, weekly, or monthly). However, I would have to argue that on-line news sources, even those of newspaper publishers, are more efficient and in-demand as consumers and community leaders want the most up-to-date information in the easiest and quickest way possible. How beneficial is it to read about something that occurs right now tomorrow morning when it’s possible to access, interpret, and share information across a variety of multi-media areas instantly?

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